Veteran hotelierSam KirschestablishedGroup One Westto demonstrate that tourism can serve as a catalyst for ecological restoration rather than degradation. His philosophy is articulated in two complementary films: the strategic overview“Group One West – The Vision”(https://youtu.be/HHzpFU9b61w) and the more urgent, thought-provoking sequel“Beyond Sustainability”(https://youtu.be/mFz8fTrP_eo). Taken together, these works outline a rigorous framework for advancing from conventional sustainability to authentic ecological regeneration.
Experitur Inc.operationalizes this framework. We are convening a multidisciplinary coalition—academics, investors, technology innovators, and forward-thinking travelers—to develop a carbon-negative, culturally immersive ecotourism resort on British Columbia’s west coast. Conceived as both aliving green-energy laboratoryand aclimate-regenerative education centre, the project integrates Indigenous knowledge systems with cutting-edge clean-tech demonstrations, creating a model that is simultaneously commercially viable and scientifically instructive.
We invite scholars, industry leaders, and impact-driven partners to review our materials, engage in dialogue, and contribute expertise. Early participation offers the opportunity to shape a flagship venture that aims to restore natural systems, empower local communities, and inform global best practices in regenerative hospitality.
Ready to move beyond sustainability?Visitwww.grouponewest.comto explore collaboration pathways and share how you would like to help script the next chapter of this pioneering initiative.
